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You may recognize her from her various TV appearances on The Today Show, The View and The Rachael Ray Show, but now the publicist turned beauty and style expert, Jenn Falik is joining SaksPOV as Guest Beauty Editor. From the best lipstick out there right now to feeling your best everyday, Falik will most definitely be reporting some of her greatest finds in beauty.

I first fell in love with the beauty industry when…

My first job in the industry was a publicist. I quickly fell in love with the product innovations and brand stories.

I love beauty now because…

There is an approachability with beauty — for most of us, it is much more realistic to wear a red lip than a super slim cut pair of red leather pants. With beauty you can experiment — so it really never gets boring.

To me, beauty is…

All about how you feel about the way you look. If you feel great about what you see in the mirror, then you are beautiful. And when you see yourself that way, everything else falls into place.

The first beauty product I was obsessed with was…

I remember hoarding Neutrogena Rain Bath and Bonne Bell Lip Smackers. I was probably one of the first girls in elementary school to stash lip gloss in her backpack.

In my cosmetic case right now you will find…

Make Up For Ever HD Foundation in 118, La Prairie Cream Blush in Mauve Glow, Nars Laguna bronzer, Lancome Doll Lashes mascara, Cle de Peau Concealer and Cle de Peau Lip Illuminator in 215 [Plum Pudding].

I absolutely cannot live without my…

Clarins Beauty Flash Balm, Cle de Peau Concealer, Fekkai Beach Waves Texturizing Spray, Bond No 9 candles, Dior Hypnotic Poison EDT.

TV makeup artists have taught me to…

Use a foundation brush or a sponge —it makes the application flawless.  Also, keep shimmer to a minimum on the lids — matte looks more youthful and polished.

As a mom, my beauty routine has changed…

In comparison to my old life, I now have half the time to get ready, and twice the under-eye circles to cover. It is really about having a go-to arsenal of products right on my vanity that I know how to use and that work for me every single time. And at night- cleansing towelettes. I could not live without cleansing towelettes! An exhausted girl’s best friend, I tell you.

One of my best memories of shopping at Saks is…

A recent one — when I brought my daughter Alexa there with me for the first time, took her out of her stroller and held her while my mom and I walked through the beauty floor. Her eyes were wide and she was smiling from ear to ear. At that moment, I thought to myself “Yep, she is my daughter.”

Shop Jenn’s Favorites on Saks.com:

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