Since launching Veronica Beard last fall, sisters-in-law, Veronica Beard Swanson and Veronica Miele Beard (affectionately known in the industry as the Veronicas) have sought to bring ease and chic to multi-tasking women everywhere. The Manhattan-based Beards’ signature looks include classic blazers in a range of herringbones, silks and leather. The house’s signature are dickies, which come in a range of materials enabling the wearer to pop under a jacket or sweater and rev up her look.
“We’re mothers and we wanted to create go-to uniforms for women with busy lives like ours,” says Veronica Beard Swanson, a former fashion buyer. “These pieces are designed to be the cornerstones in a wardrobe that can help cultivate an easy sense of style.”
This season, the two Veronicas added day dresses and tuxedo jackets to their assortment, the latter of which cater to colorful daytime inserts as well as beaded, evening options that epitomize day-to-night ease.
Here, the designers show SaksPOV their process in creating the Tuxedo Jacket with Beaded Dickey all in New York City.
Main Image: Miele Beard and Beard Swanson taking a time out. “Since we met, we’ve always talked about different business ideas,” says Beard Swanson. “The clothes we are creating are for us. We are our own customer.”
1. The designers review the inspiration board for the Holiday 2011 Collection. “These pieces are playful, graphic, colorful and great for the holidays,” says Miele Beard.
2. Miele Beard dresses a form in a tuxedo jacket and beaded insert. “This will be my tuxedo look for a long time,” she says. “It’s easy, versatile dressing.”
3. Veronica Beard’s holiday fabrics include a red Italian Ratti print and organza Tahitian floral.
4. Veronica Beard Tuxedo Jacket with Beaded Dickey ($1,195, at Saks New York, Boston and Chicago).