News, views and the inside scoop from Saks Fifth Avenue chief creative officer Terron Schaefer
ye·ti noun \ˈye-tē, ˈyā-\
Yeti, as defined by Merriam Webster: ABOMINABLE SNOWMAN
It’s the first day of the new SaksPOV, and my first day writing here (pleased to meet you). It’s also the premiere of the holiday windows and the 3-D light show at Saks in New York.
But the most exciting debut today is that of a furry, snaggletoothed creature living on top of Saks Fifth Avenue! For years, there have been rumors of someone — or something — appearing on the Saks roof during the first snow of the holiday season in New York. What eye-witnesses describe as some kind of “Yeti” has reportedly been spotted by tourists, denied by our chairman, and possibly caught on security footage.
In the past, we’ve always brushed aside these claims. But this year the rumors grew louder and worldwide interest in Yetis became so overwhelming that I felt I had to embrace the idea. There was only one problem: no one knew what a true Yeti looked like.
I contacted the foremost expert in the field, Stefan Bucher. He is the creator of The Daily Monster, as in he quite literally creates a monster every day. Stefan insists that my voicemail was the best he’s ever received: “Hello, My name is Terron Schaefer, and I would like to speak with you about designing a Yeti.” And he worked day and night for weeks to create this lovable, mythical beast just for Saks.
Now, what was once a footnote in the folklore of this store has become the star of our holiday story. The Saks Yeti has his own plush toy and book: Who Makes The Snow.
Whether a Yeti truly lives on the roof of Saks, no one can say for sure. But if you happen to visit us in New York this holiday season, look up. You never know what you might see…