In every photo on Emily Schuman’s blog, Cupcakes & Cashmere, the girl looks flawless. When I found out that she does her own makeup for them — needless to say, I was impressed. We met up at the Estee Lauder counter on Monday for a New York Fashion Week Beauty Break. Truth be told, however, I just wanted to get her photo-ready tips for myself. But have no fear — I am a good sharer.
Skin Prep. Emily always starts with a freshly washed and hydrated face. For her skin, which is on the dry side, she uses Estee Lauder Advanced Night Repair. Even in the light of day, she loves it as a base for moisturizer.
Get Even. Emily never takes a photo until she has evened out her skin. Redness around the nose, dark circles under the eyes- those are things that a camera can majorly magnify. Her essential (and as of this interview, mine too) is Estee Lauder Invisible Fluid Makeup. Warm it up on the fingertips, apply like a moisturizer, and reap the benefits of luminous skin. For pictures, luminous is better than glowy. Glowy skin can look shiny, but luminous reads as lit-from-within.
Add Color. For this California girl, bronzer that gives the effect of an afternoon spent in the sun is a must. She sweeps Estee Lauder Bronze Goddess on her forehead, down the center of her nose, along her cheekbones and a dab on her chin. Then, she does something kind of awesome. Combining Estee Lauder Illuminating Perfecting Primer a pink powder blush, Emily creates a custom-every-time shade that adds immediate vibrancy to her face.
The Eyes Have It. She loves to play up her eyes for photos, but a classic black and grey smoky eye can be a tad too, well, classic. So after applying liner, she opts for an unexpected shade like Cyber Ruby along the lash line, blended up the crease. Mascara follows— and voila! — Dramatic but not too much.
Lip Service. You can never go wrong with a simple glossy pink lip, and Emily is madly in love with Estee Lauder gloss in Star Pink. For day, it is the final step in a polished look. For night, it is the counterpoint to tone down a sultry statement eye.
Always one to volunteer my face for the good of the group, I slid into a makeup chair at the counter and put her tips to the test. Personal experience had led me to believe that photo shoot makeup is a 60-minute endeavor — but apparently, I had it all wrong. Five minutes flat and I’m ready for my close up.
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